Tasked with the theme, “Bring Chatbooks Home for the Holidays”, I created and led a campaign direction and identity that represented the feeling of home in a cozy, nostalgic way. I was inspired by the emotions and traditions of Danish culture, drawing from the “hygge” lifestyle and classic Scandinavian patterns.

What evolved was a colorful, vintage-inspired style with a handwritten feel to it. Designed pieces included extensive email campaigns, social stories and posts, web gift guides, app shop screen designs, and much more.